What Does Your iPhone Color Say About You? Red Is for Attention-Seekers and 5 More Insights from a Color Theorist

BY EVERY MEASURE, phones are extensions of us. We use them to shop, bank, find new music and make calls. And now, like children selecting backpacks for the first day of school, we’ve started to become particular about their hue.

For companies like Apple , which recently added lemon yellow to its iPhone 14 and iPhone 14 Plus lineups, this is a mission accomplished.